Whether a feature is actually standard yet
Pickup, subscriptions, loyalty, reviews, AI search. Not whether the apps exist — how many stores really run them, and whether that count is still climbing or has gone flat.
Shopify retail, counted monthly
What are other Shopify stores actually doing?
We count them. Every Shopify store with real traffic, worldwide, once a month. So "everyone's doing it" turns into a number — and you can see how many stores it came out of.
First monthly count is closing now — nothing published yet.
12×
a year, every store counted again
~2016
how far back features can be traced
0
estimated or guessed numbers
What you can look up
The things you currently have to guess at.
Every one of these can be cut down to your category and your country, because every store gets counted the same way — not just the big names someone decided to write about.
Whether your theme is the one people are leaving
Which themes stores are switching to, and which ones they are switching away from, month by month.
How big everyone else's catalog is
How many products stores carry, how many collections they split them into, and the price range they actually sell in — by category, so the comparison means something.
Who's expanding, and what they added first
Which countries and currencies stores are adding, and how many pickup locations they list. Growth shows up in these before anyone announces it.
Why you can trust it
A number is easy. A number you can act on is not.
Four rules, and you can hold us to all of them.
Count first, explain after
Every month the whole thing gets counted again before anyone decides what the story is. A story that goes looking for numbers always finds some.
The count and the opinion stay apart
What we counted is one thing. Why we think it happened is another, and we say which is which — so you can take the first and argue with the second.
Same stores, both months
A jump from 12% to 15% only means something if it's the same stores both times. Stores we couldn't reach that month are left out, never filled in with last month's answer.
You always get the count
Every chart says how many stores it came out of and which month they were counted. If we can't tell you that, we don't publish the chart.
Why now
Nobody was keeping this record.
You can still find out what a store's site was built with five years ago — that part sits in public web archives. You can't find out how many products it carried, what it charged, or how many pickup locations it listed. Nobody wrote it down. Those numbers exist only if something counts them that month, which is why this month is either being counted right now or gone for good.
Get the first report →What gets countedShopify stores with real traffic
WhereWorldwide, every country
How oftenEvery month, all of them
History reachesFeatures back to ~2016
Gone if not countedCatalog · prices · locations
StatusFirst count closing